How To Measure The Success Of Performance Marketing Campaigns
How To Measure The Success Of Performance Marketing Campaigns
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce companies are turning to server-side tracking as a way to improve their information collection procedures. While it calls for a lot more technical knowledge than routine GTM and may present added expenses, it can cause higher accuracy and even more reliable data
Pixel monitoring uses an item of code to sign up conversions on your site. It's very easy to set up and much less vulnerable to ad blockers.
1. Extra accurate data
The typical method of tracking conversions on a web site, making use of pixels, is having problem with transforming web browser personal privacy plans. This implies that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less precise than it needs to be.
Server-side tracking is a much more safe and secure option that helps to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, suggesting it's less likely to be impacted by advertisement blockers or various other safety and security procedures. This gives extra precise data and a much more full image of user journeys across networks.
On top of that, this sort of tracking allows companies to track conversions outside of the web site, such as call and in-store brows through, which can be difficult for pixel-based tracking. This versatility gives online marketers much more ownership over the data they send out, and makes it less complicated to follow different data laws. It's also a lot much less prone to scams, as it's more difficult for deceptive actors to adjust the system by modifying the postback link.
2. Better control over data.
Server-side tracking permits services to gather and enhance data prior to sending it to third-party analytics/advertising systems. This enhances data efficiency and precision, which can assist marketers make even more enlightened advertising decisions.
Typical pixel monitoring depends on JavaScript tracking codes that are put in website site visitors' web browsers. These tracking codes are typically blocked by advertisement blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring makes it possible for organizations to bypass these constraints and give exact, constant information that is less susceptible to disturbance.
This sort of monitoring likewise allows businesses to track conversions that happen beyond the site, like call and in-store acquisitions. This is necessary considering that new privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict marketing performance reports the service life of cookie-based monitoring pixels to 7 days. This is a vital reason that S2S is extra trusted for organizations seeking to adapt to these adjustments.
3. Much less susceptible to fraud
Server-side monitoring allows companies to manipulate information payloads before it gets to third party endpoints, enhancing safety and security and privacy. This is specifically essential as different internet browsers and platforms increasingly alter how they take care of cookies. For instance, in iOS 14, Safari will only deliver first-party cookie information and will not permit pixel-based tracking. Utilizing server-side tracking, you can bypass these limitations and continue to track conversions that took place outside of your website.
Furthermore, server-side tracking enables you to record individual information directly by yourself servers. This gets rid of reliance on 3rd parties, which can be prone to violations and privacy infractions.
A server-side radar is a set of guidelines that tells your web site's server what occasions to record. This data is then sent out to analytics devices like Google Analytics and Facebook Business. It's likewise made use of to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate approach that uses a tiny piece of code on your website to gather information from customers.
4. Easier to implement
Server-side tracking is a data collection process that happens on the website's own server, bypassing web internet browser constraints. This suggests that information accumulated by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it minimizes the extent of information administration and provides organizations much more control over transmission, making it generally much more dependable. As a result, it's less vulnerable to information obstacles caused by things like a busted link or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed directly to your marketing and advertising tools on the web server. This permits you to have even more accurate data and helps guarantee compliance with privacy guidelines such as GDPR. Additionally, it additionally stays clear of the monitoring restrictions imposed by web browsers and ad blockers.